You have to generate not only the right content for your audience but your copy text should be impactful, your image eye-catching and the post shareable. The great copy-writhing will help making your post shareable. So here are our 6 tips:
1. USE THE SO CALLED “HOOKS”
Have you ever asked yourself why the series you are watching or the book you are reading have such a great impact on you? The answer is because you have no idea what is going to happen next. The so called “hooks” have the exact same role. They are made to stimulate your imagination and to provoke your curiosity. The customer will start wondering “What’s happen next”. The “hooks” are very useful in digital marketing copywriting. To clarify, here are some examples:
You will never guess the name of the product, which…
There is only ONE word, which is able to totally transform your way of thinking…
Here is when you should make your trip booking if you wish to take the advantage of the great deal...
2. FOCUS ON THE ADVANTAGES FOR THE CUSTOMER
Marketers and Facebook editors usually make one common mistake. They focus on details instead of focusing of all advantages customers will gain by using the product. They write about article topic instead of pointing out why reading the article should be very useful for the audience. The right thing to do is underline the advantages for the customer. For example:
"Tips for painting the room with the ultimate efficiency without creating a mess” instead of "For painting the room you need to buy a nice paint color”
“Use one of the easiest and coolest smartphone applications!” instead of “E-tables and working tasks systematization for smartphones.”
3. WRITE FOR YOUR TARGET AUDIENCE
When we speak about effective copywriting the main tip is to know well who our audience is, who will read our message and who will engage with our content. Facebook gives us the opportunity to make a deep research about our audience. When we create advertisement campaigns we may target our audience by gender, education, location, interests, behavior etc. Thus, we may easily get the idea who we are talking to. Who is standing at the other side of the line and who is the person who will engage with our content. That’s how we may create interesting content for our targeted audience. Just think about the words your audience would use, the topic your audience would like and the posts your aydience would re-share.
4. BE ACCURATE
One of the greatest copywrite tactics no matter where the content is meant for is to always be accurate. That means that you have to write about your audience needs at that very moment.
5. ADD A SHORT COPY OVER THE IMAGES
According to copywrite experts from Copyhackers copy texts in Facebook are not so important as the image. It’s always a good idea not only to synchronize the copy and the image but to add a short key copy over the image. Just remember the 20% text rule and keep your copy short.
6. CHECK FOR ANY MISTAKES
Nobody wants to share posts containing some grammatical or any other mistakes. That’s why it’s crucial to check before hit the purplish button. In addition – always pay attention to not post a content chick may be somehow abusive for somebody.
